Search Engine Marketing

Why would I want to use Facebook Ads instead of another ad platform?

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I recently answered a question online for someone looking for an explanation of why Facebook ads are so popular. I thought the best way to explain this is with a small example. Below I have included my response to this person: Facebook Ads are incredibly powerful for a variety of reasons. The most powerful feature …

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Some practical advice on how to get new users for your web based start-up

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Launching a new web platform is always a challenge. Generating the initial momentum to get a marketplace up and running can be very difficult. I was recently part of a successful website re-launch so I will outline what worked in this particular case, although, admittedly it may not be the best strategy in all cases. …

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